Posts Tagged video

SNL Pokes Fun at the Magic Map

SNL Weekend Update (Thursday Edition) finally poked fun at CNN’s magic map operated by John King. Hilarity ensues! Watch:

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CNN analyst John King’s Magic Map

Politics always has its blowhard pundits, but when it comes down to it, it’s all about numbers. Data from states, counties, men, women, blacks, whites, Asians, and every other way you can slice up America. How do you present that data without being boring? My last post focused on an intuitive graph method; this post highlights a really impressive video presentation method.

If you follow technology, you likely know about Microsoft Surface, a multi-touch table that Microsoft wants to get out to people. A company called Perceptive Pixel apparently already has a technology out that can accomplish this. You can see a demonstration video here that shows how cool this technology is.

Being able to throw up maps, videos, charts, and whatever other media you have onto this screen is impressive enough. Being able to manipulate them, draw wherever you want, tap on pre-definied hot spots (such as states or counties) to bring up extra data, and numerous other neat toys? It makes for a very smart presentation of a lot of data.

Observe this YouTube video from CNN’s John King. He is talking about North Carolina in the Democratic primary race between Hillary Clinton and Barack Obama. You can see how John King shows videos supporting his points and sections off portions of North Carolina to demonstrate where the candidates need to win:

Technology helping to present mounds of data in an understandable way to a large portion of the population? That’s human factors at work.

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Windows Vista: The “Mojave Experiment” Campaign

Microsoft’s Windows Vista has been generally panned by the tech community, and the perception is likely hurting sales (though Microsoft says sales are fine). Nonetheless, Microsoft recently launched this Net-based ad campaign. Here’s a snapshot from the teaser site:

There are several different reasons for why this is a bad marketing campaign. For example, fooling your customers and making them appear stupid (“You idiot, this is Vista!”) is not a good way to sell a product. Another reason includes the fact that Vista is already set up on this computer with reasonable specs, so any system incompatibilities or installation difficulties have been ironed out. Finally, customers get a 10 minute “demo” of Vista – that’s hardly enough time to make a judgment about an operating system. Wil Shipley put it best in his blog,

Vista is known for people initially liking it, then after a while discovering it’s not working for them, and “downgrading” to XP. This study has told us exactly what we already knew: that, initially, people like Vista.

There is one major psychological error in this ad that I have not seen discussed, though. People are being told that they are seeing a next-generation operating system, and their expectations are instantly set to be more prone to liking the product. This is similar to the New Yorkers going to a fancy restaurant and raving over the Pizza Hut pasta dishes. These people are being set up to like something because it’s fancy or next-generation. Therefore, they are more likely to be impressed.

I’ve actually blogged about research that has shown this effect in people by having them drink the same wines but telling them one is priced higher than another. Not only do people rate the pricier wine as better tasting, but the emotional and pleasure center of their brains are more active when they drink the pricier wine! It’s a deep-rooted effect, and Microsoft is taking full advantage of that here.

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User interfaces in Iron Man

First off: possible spoilers ahead!

Iron Man was an excellent movie. However, since this blog is not dedicated the movie reviews, I thought I’d discuss some of the user interface elements involved instead.

This video highlights two UI elements that were well thought-out. There are more I’d like to discuss, but I couldn’t find them. There are two clips: one is of a holographic prototyping interface and the other is the Iron Man suit user interface and flight interface:
Click to download (6.5 MB MP4 video)

Holographic Prototyping and Direct Manipulation on the Cheap:

The first clip ends at around 26 seconds and shows off Tony Stark’s (aka Iron Man) holographic prototype interface. The hologram is a sci-fi cliche, but its usefulness is immediately evident. Direct manuipulation has been discussed before, and this typically requires something physical to manipulate. These physical prototypes are expensive to fabricate, especially if multiple revisions are needed. In the clip, Stark has already built out the specs for this piece of his suit, and he’s able to add and subtract parts and accurately visualize the effects of the modifications without fabricating lots of physical prototypes. The coup de grace is when he is able to stick his arm inside of the hologram and test it out. It’s direct manipulation of a prototype without the expense. Because this kind of manipulation is so natural, very little cognitive effort is needed to use this interface.

Flight Suit Interface and Transfer of Training:

The second clip starts at 27 seconds and demonstrates part of the suit’s user interface and the flight interface as well. The flight interface is very similar to that of a fighter jet, which will make transfer-of-training easy from a fighter jet to an Iron Man suit. This will cut down on the need to train users of the Iron Man suit – if they can fly a fighter jet, they can fly this suit.

Main Suit User Interface Voice Commands:

What was most interesting in the clip was how the general UI was controlled. The heads-up display is directly in front of the user’s face, but the user cannot touch the display. Therefore, direct manipulation is out of the question. The suit does take voice commands, as shown in the video. This is an obvious choice, but it is slow to use. Imagine flying at some insane speed under high stress – do you want to have to yell out a command that takes several seconds to issue, then wait for a reply from the suit? Probably not a good idea. The closest thing to voice interaction in this world is the Microsoft Sync system. This system integrates bluetooth phones and MP3 players into Ford cars and is all voice controlled. When it works, the eyes stay on the road for longer and less attention is required to make a phone call or play music. But when it doesn’t work, the error correction is simply a mess. It takes a huge amount of effort and is bad for driving or flying.

This is a great review of the Sync system (see 1:45 for an example of a Sync error as how the user simply gives up):

Main Suit User Interface and Eyetracking:

Besides voice commands, the other control option is eyetracking. If the eyes are focused on something in the environment, a command can be issued to zoom in, take a picture, etc. Issuing that command, however, would have to be done using a voice command or a button-press. The eyes are needed to focus, so something other than the eyes must issue a command. This is not the ideal situation because it requires coordination of multiple systems – the eyes must remain focused on the target while another body part confirms the command. Overall, though, this is not too much of a problem. It is similar to tracking the cursor on a computer screen and clicking the mouse with your finger. Nonetheless, it is a less elegant solution, especially during flight or in combat and the hands are required for another task.

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Cognitive Psychology: The Early Years.

It’s 1967, and you want to study the difficult task of driving. But you don’t have fancy simulators or computer screens. Instead, you have a real car and some engineering knowledge. What do you do? Go full scale and run an experiment that periodically obstructs your view of the road ON THE HIGHWAY:

Thanks to Matt Peterson and http://www.cogsci.rpi.edu/cogworks/?view=modules.misc.senders for this!

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